Choosing Between a BDes in Visual Communication and UX Design

As technology continues to evolve, design specializations like UI/UX Design have become increasingly popular. With such a dynamic field, aspiring designers often find themselves at a crossroads when choosing between pursuing a Bachelor of Design (BDes) in Visual Communication or a BDes in UX Design. Each pathway has its unique strengths and challenges, making the decision a matter of personal goals, passion, and resource allocation. Let's explore what each degree entails and help you make an informed choice.

The Dynamics of UI/UX Design

UI/UX Design is all about enhancing the user experience of digital products and applications. It involves the interactions people have with these systems, including how they navigate, interact, and perceive them. While UI focuses on the visual aesthetics and layout of digital interfaces, UX encompasses the broader user journey from initial experience to post-use satisfaction.

Factors Influencing Your Decision

Your Career Goals

One of the most crucial factors to consider is your career aspirations. If you are passionate about creating visually stunning designs that captivate and engage users, a degree in Visual Communication might be the better choice. Alternatively, if you are keen on understanding user behavior and creating seamless digital interactions, a focus on UX Design could be more suited to your career goals.

Your Personal Passions

Passion is a powerful motivator in any endeavor. Reflect on what excites you the most. Do you enjoy designing graphics, logos, and ads that stand out visually? Or, do you find yourself more interested in the psychology of how people interact with digital products and the nuances of creating a friction-free user experience? Answering these questions will help you align your passion with your chosen degree.

Your Financial Situation

Another important factor is your financial situation, particularly concerning parental support. If your parents are willing to help shoulder the financial burden, it may not be as critical to focus solely on the cost. However, if you are on your own, you may need to consider the total investment required for each degree program, including tuition fees, textbooks, and living expenses.

Timeline and Future Prospects

The BDes in Visual Communication and UX Design programs typically offer similar timelines, usually taking four years to complete. Once you graduate, you can start exploring various career opportunities. Here are some insights into the potential future prospects for each degree:

Visual Communication

Graphic Designer: Create visual elements for clients or in-house marketing teams. Web Designer: Develop aesthetically pleasing and functional websites. Advertising Specialist: Design print and online advertisements.

UX Design

UX/UI Designer: Design intuitive interfaces and user flows for websites and apps. Product Manager: Work on the overall product development from a user-centric standpoint. Researcher: Conduct user studies and usability tests to improve product design.

Conclusion

The choice between pursuing a BDes in Visual Communication or UX Design ultimately depends on your personal goals, passions, and financial circumstances. Take a step back, reflect on your interests, and consider the career paths each degree offers. With thoughtful consideration, you can choose the path that best aligns with your future ambitions.

Whichever path you choose, remember to stay curious, embrace continuous learning, and always put user experience at the forefront of your design thinking. Best of luck on your academic and professional journey!